Ahyoung Moon

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	<title>Ahyoung Moon</title>
	<link>https://ahyes.studio</link>
	<description>Ahyoung Moon</description>
	<pubDate>Wed, 18 Jan 2023 20:58:21 +0000</pubDate>
	<generator>https://ahyes.studio</generator>
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	<item>
		<title>About</title>
				
		<link>https://ahyes.studio/About</link>

		<pubDate>Thu, 03 Mar 2022 21:15:45 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/About</guid>

		<description>︎︎︎&#38;nbsp; About


Ahyoung Moon is a creative director with years of experience building iconic brands across lifestyle, fashion, hospitality, beauty and consumer products.


She brings a unique mix of creative brand strategy and execution experience. Her experience working in agencies, in-house, and start-ups has allowed her to become an expert in developing strategic creative processes and directing 360 branding and campaign. 
With a deep love of culture, beauty, fashion, and storytelling, she is passionate about creating work that are at once disruptive and authentic—tapping a deep emotional resonance that is both unique to the brand and evolves effortlessly with its audience. 

AvalineBad HabitBirch BoxBulgariCalvin KleinCampariCliniqueFekkaiGAPJohnston &#38;amp; MurphyMarc JacobsMeritNARSOllyPaper MagazinePublic TheaterRent the RunwayScentbirdSkyy VodkaSouth Street SeaportThrees BrewingTokyo SmokeWeWorkWho What Wear


Brand StrategyBrand IdentityDesign SystemCampaign &#38;amp; Art DirectionContent StrategyEditorial DesignPackaging DesignWeb DesignEnvironmental Design


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	<item>
		<title>APPLE</title>
				
		<link>https://ahyes.studio/APPLE</link>

		<pubDate>Wed, 18 Jan 2023 20:58:21 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/APPLE</guid>

		<description>
	APPLE

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f4f6520863a4b111196a5fbbd06ea2a0ffd4ab8d365bf535a7b74ad218474b91/apple_logo.jpeg" data-mid="165198079" border="0"  src="https://freight.cargo.site/w/1000/i/f4f6520863a4b111196a5fbbd06ea2a0ffd4ab8d365bf535a7b74ad218474b91/apple_logo.jpeg" /&#62;
Art direction and design for Apple.


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		<title>MERIT</title>
				
		<link>https://ahyes.studio/MERIT</link>

		<pubDate>Thu, 03 Mar 2022 21:07:34 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/MERIT</guid>

		<description>
	MERIT

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/bdf46da0f8e46623006154e0759435c53ca4105094314c776221d741017fd04a/Merit_Web.jpg" data-mid="135481690" border="0"  src="https://freight.cargo.site/w/1000/i/bdf46da0f8e46623006154e0759435c53ca4105094314c776221d741017fd04a/Merit_Web.jpg" /&#62;
Merit is a holistic approach to clean beauty. Creating formulas with skin-loving ingredients, 
Merit’s well-edited essentials are safe for body, skin, and planet. With “less is more” as a primary brand value.


The identity’s bold yet elegant sans serif logotype is paired with 
a muted color palette to balance simplicity and 
sophistication while maintaining a strong, straightforward personality.At every step, our process was focused on developing a brand and product line that could meet the standards of even 
the most discerning customer. With this in mind, we meticulously crafted a strategy, graphic system, and packaging that addressed 
the Merit woman’s elevated taste, concern for the environment, and need for products that could be used on-the-go. 


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_


CREDITS
Completed at Aruliden</description>
		
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	<item>
		<title>AVALINE</title>
				
		<link>https://ahyes.studio/AVALINE</link>

		<pubDate>Thu, 03 Mar 2022 21:07:28 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/AVALINE</guid>

		<description>
	AVALINE

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/674e2d5a956b746c7721ee7777deb806e0b2e8050b594366966e12ef67a28335/Avaline_Web_2022.jpg" data-mid="135705788" border="0"  src="https://freight.cargo.site/w/1000/i/674e2d5a956b746c7721ee7777deb806e0b2e8050b594366966e12ef67a28335/Avaline_Web_2022.jpg" /&#62;


Full of natural goodness, free of unnecessary additives—Avaline was created with a 
simple desire to make clean, delicious wines with organic grapes.The founders of Avaline came to us with a mission to champion a new standard in wine drinking, 
by bringing clean, naturally-produced wine to consumers everywhere.&#38;nbsp;
We were tasked with defining and 
articulating the core positioning and developing the visual identity and brand experience.
&#38;nbsp;


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d38f7cd68b677b04816f133dc11620bb97db4719bb7099d70bc627ee3d4b58db/Avaline_Web_20222.jpg" data-mid="135705935" border="0"  src="https://freight.cargo.site/w/1000/i/d38f7cd68b677b04816f133dc11620bb97db4719bb7099d70bc627ee3d4b58db/Avaline_Web_20222.jpg" /&#62;

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&#38;nbsp;&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f8284239a2a4cb5c8100a1de8349e5f40b21336b55ce28c460e783f0a6235557/Avaline_Web_20224.jpg" data-mid="135705933" border="0"  src="https://freight.cargo.site/w/1000/i/f8284239a2a4cb5c8100a1de8349e5f40b21336b55ce28c460e783f0a6235557/Avaline_Web_20224.jpg" /&#62;


The Avaline logotype and graphic language is the most essential expression of the brand.
 
It has been carefully crafted with a clean, simple yet elevated tone. The graphic language paired with the simplicity of the label, 
clearly calls out the ingredients, process and simplicity in a systematic way across the different wine varietals.


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/fb4585cdb4418e3777576c55bc4b4485f61ba0ab59c19183363dc7f65b582262/Avaline_Web_20225.jpg" data-mid="135705932" border="0"  src="https://freight.cargo.site/w/1000/i/fb4585cdb4418e3777576c55bc4b4485f61ba0ab59c19183363dc7f65b582262/Avaline_Web_20225.jpg" /&#62;

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_

CREDITS


Completed at Aruliden
</description>
		
	</item>
		
		
	<item>
		<title>MARC JACOBS</title>
				
		<link>https://ahyes.studio/MARC-JACOBS</link>

		<pubDate>Thu, 03 Mar 2022 21:07:12 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/MARC-JACOBS</guid>

		<description>MARC JACOBS
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1bc2a78e6725f975cf262ecc4110a594467520b24a5e1f7958d78ccd46bf65f4/MJ_For-Web.jpg" data-mid="135249290" border="0"  src="https://freight.cargo.site/w/1000/i/1bc2a78e6725f975cf262ecc4110a594467520b24a5e1f7958d78ccd46bf65f4/MJ_For-Web.jpg" /&#62;
Perfect Marc Jacobs—A Fragrance Celebrating Self Love.
In close partnership with Marc Jacobs and Coty, we were tasked to create a design as unique as the generation it represents. 
The Perfect Marc Jacobs bottle is crafted with a blend of elegant and unexpected elements. 
Each charm injects a touch of Marc Jacob’s irreverent style into the design.


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_

CREDITS


Completed at Aruliden</description>
		
	</item>
		
		
	<item>
		<title>NARS - FEEL THE RUSH</title>
				
		<link>https://ahyes.studio/NARS-FEEL-THE-RUSH</link>

		<pubDate>Mon, 18 Apr 2022 15:31:59 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/NARS-FEEL-THE-RUSH</guid>

		<description>
	NARS


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/95b8731a79ddfbb79cc494ca148a52bdf3e39f9e64e16a34d65995369e84965b/Aruliden_Master_CaseStudy_NARS_Orgasm.jpg" data-mid="139938866" border="0"  src="https://freight.cargo.site/w/1000/i/95b8731a79ddfbb79cc494ca148a52bdf3e39f9e64e16a34d65995369e84965b/Aruliden_Master_CaseStudy_NARS_Orgasm.jpg" /&#62;


We developed a provocative narrative to tell the story of the orgasm line of products with digital and social Feel the Rush campaign.

Their efficacy and results and how these products make you feel beautiful and sexy make them one of the best sellers of all time in beauty industry.


&#60;img width="3429" height="2286" width_o="3429" height_o="2286" data-src="https://freight.cargo.site/t/original/i/afc7e83e8a9e5a15a593796b90b10526326c23ff1f82aee5de16e62b5b25e742/8396-20E-NRS-SRG-5-GROUP.JPG" data-mid="139938945" border="0"  src="https://freight.cargo.site/w/1000/i/afc7e83e8a9e5a15a593796b90b10526326c23ff1f82aee5de16e62b5b25e742/8396-20E-NRS-SRG-5-GROUP.JPG" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/44b1efc19705ac1f5babf10e9197855620c0e5c9dec8ac8b1798deb9d7e98a85/Aruliden_Master_CaseStudy_NARS_Orgasm5.jpg" data-mid="139939294" border="0"  src="https://freight.cargo.site/w/1000/i/44b1efc19705ac1f5babf10e9197855620c0e5c9dec8ac8b1798deb9d7e98a85/Aruliden_Master_CaseStudy_NARS_Orgasm5.jpg" /&#62;

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/bcc735ec920e19af506bf7171a2cd064f0e4e7a0d986d1436aea317db9bcfcd5/Aruliden_Master_CaseStudy_NARS.gif" data-mid="139939312" border="0"  src="https://freight.cargo.site/w/1000/i/bcc735ec920e19af506bf7171a2cd064f0e4e7a0d986d1436aea317db9bcfcd5/Aruliden_Master_CaseStudy_NARS.gif" /&#62;


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/12c0857b84f8c0331c0a185561fe1b13dae8970a205109b738b611968ad9d015/Aruliden_Master_CaseStudy_NARS_Orgasm19.jpg" data-mid="139939350" border="0"  src="https://freight.cargo.site/w/1000/i/12c0857b84f8c0331c0a185561fe1b13dae8970a205109b738b611968ad9d015/Aruliden_Master_CaseStudy_NARS_Orgasm19.jpg" /&#62;
&#60;img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/4823fb8fdf4f84f2399c9944cdcf262f54cbf51b508432bdf42e2bd29d7f43f3/8396-29E-NRS-SRG-ILLUMINATING-INES-LOOSE-POWDER.jpg" data-mid="139939376" border="0"  src="https://freight.cargo.site/w/1000/i/4823fb8fdf4f84f2399c9944cdcf262f54cbf51b508432bdf42e2bd29d7f43f3/8396-29E-NRS-SRG-ILLUMINATING-INES-LOOSE-POWDER.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e5cdf0865d4fdcd9f430814dcfd579c35c21cd06fbb073d40324a477f0192aa6/Aruliden_Master_CaseStudy_NARS_Orgasm21.jpg" data-mid="139939706" border="0"  src="https://freight.cargo.site/w/1000/i/e5cdf0865d4fdcd9f430814dcfd579c35c21cd06fbb073d40324a477f0192aa6/Aruliden_Master_CaseStudy_NARS_Orgasm21.jpg" /&#62;


&#60;img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/0c3f0989bd23c601406a31a6c0a17461feb22d9404caca082caf943faa118d08/8396-25D-NRS-SRG-KAYLA-BLUSH.JPG" data-mid="139939401" border="0"  src="https://freight.cargo.site/w/1000/i/0c3f0989bd23c601406a31a6c0a17461feb22d9404caca082caf943faa118d08/8396-25D-NRS-SRG-KAYLA-BLUSH.JPG" /&#62;

&#60;img width="5390" height="7187" width_o="5390" height_o="7187" data-src="https://freight.cargo.site/t/original/i/47845a6ed963505eceb277bb6c259a1f9f1468cd5e824c782914db24b2ea41df/8396-15C-NRS-SRG-GLOSS-SOLO.JPG" data-mid="139939478" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/47845a6ed963505eceb277bb6c259a1f9f1468cd5e824c782914db24b2ea41df/8396-15C-NRS-SRG-GLOSS-SOLO.JPG" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="5304" height="7072" width_o="5304" height_o="7072" data-src="https://freight.cargo.site/t/original/i/e99ff9676f41598a2545a9427ca80b54565d4698ee8d40e76db421adc6f37b5b/8396-13G-NRS-SRG-LIQUID-BLUSH-DUO-DRIP.JPG" data-mid="139939515" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/e99ff9676f41598a2545a9427ca80b54565d4698ee8d40e76db421adc6f37b5b/8396-13G-NRS-SRG-LIQUID-BLUSH-DUO-DRIP.JPG" /&#62;


&#60;img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/2e05fe23fa3cd43a2fe3244a584571bf78d3fdaa70b719a8c13ab519b2d1b0c6/8396-24F-NRS-SRG-THAIS-BLUSH.JPG" data-mid="139939683" border="0"  src="https://freight.cargo.site/w/1000/i/2e05fe23fa3cd43a2fe3244a584571bf78d3fdaa70b719a8c13ab519b2d1b0c6/8396-24F-NRS-SRG-THAIS-BLUSH.JPG" /&#62;

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ec45f15873fb310d165679e8b787db88d8ab715d772d4692e49380eaab8249e1/Aruliden_Master_CaseStudy_NARS_Orgasm_web20.jpg" data-mid="139939807" border="0"  src="https://freight.cargo.site/w/1000/i/ec45f15873fb310d165679e8b787db88d8ab715d772d4692e49380eaab8249e1/Aruliden_Master_CaseStudy_NARS_Orgasm_web20.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/77b5482d183258d2577131dbe012be1c29865c0bd09e4959e22e03fec6942581/Aruliden_Master_CaseStudy_NARS_Orgasm_web19.jpg" data-mid="139939837" border="0"  src="https://freight.cargo.site/w/1000/i/77b5482d183258d2577131dbe012be1c29865c0bd09e4959e22e03fec6942581/Aruliden_Master_CaseStudy_NARS_Orgasm_web19.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2a0ed07248de0aaaa8e9dff6126f2d5a3168cf03a367430ead84b9e37e09d74f/Aruliden_Master_CaseStudy_NARS_Orgasm_web11.jpg" data-mid="139939718" border="0"  src="https://freight.cargo.site/w/1000/i/2a0ed07248de0aaaa8e9dff6126f2d5a3168cf03a367430ead84b9e37e09d74f/Aruliden_Master_CaseStudy_NARS_Orgasm_web11.jpg" /&#62;


_


CREDITS


Completed at Aruliden</description>
		
	</item>
		
		
	<item>
		<title>BAD HABIT</title>
				
		<link>https://ahyes.studio/BAD-HABIT</link>

		<pubDate>Sun, 06 Mar 2022 22:04:13 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/BAD-HABIT</guid>

		<description>BAD HABIT


Bad Habit is a skincare brand that’s good to your skin, even when you’re not.


We worked with the FORMA team to create the strategy and design to demonstrate a conversational, 
upfront, and accepting take on self-care, for a brand that embraces our bad habits.


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f8aace6cfef858078d260348d8edfbf362ea04f78cf40b631302d0b866a16a96/BadHabit_Web.jpg" data-mid="135494782" border="0"  src="https://freight.cargo.site/w/1000/i/f8aace6cfef858078d260348d8edfbf362ea04f78cf40b631302d0b866a16a96/BadHabit_Web.jpg" /&#62;
    

Typography driven branding and packaging deliver the principles of self-acceptance, forgiveness, and fun—next to a conversational tone that’s irreverent and colloquial. 
Product names and romance copy were inspired by the way the brand’s target demographic talks and texts.
 
As a result of this approach, our creative direction was also messaging forward, with the use of a bold sans serif logotype, and strikethrough 
formatting to support the brand’s core messages of forgiving, and erasing error. 


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0e13fa537097ec6cb3896bf6a9864e2ca112e53fce29d546450efbb44122edc7/BadHabit_Web4.jpg" data-mid="135494785" border="0"  src="https://freight.cargo.site/w/1000/i/0e13fa537097ec6cb3896bf6a9864e2ca112e53fce29d546450efbb44122edc7/BadHabit_Web4.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5dd66ae65cf234aea8454d8a85fa80aa5515334746463baa97363d4aaaf4a00e/BadHabit_Web2.jpg" data-mid="135494783" border="0"  src="https://freight.cargo.site/w/1000/i/5dd66ae65cf234aea8454d8a85fa80aa5515334746463baa97363d4aaaf4a00e/BadHabit_Web2.jpg" /&#62;

    
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2ebee6006f0b663ce856fc254dea950e6550a4d4ece750eabf32db01917bd60b/BadHabit_Web3.jpg" data-mid="135494784" border="0"  src="https://freight.cargo.site/w/1000/i/2ebee6006f0b663ce856fc254dea950e6550a4d4ece750eabf32db01917bd60b/BadHabit_Web3.jpg" /&#62;


_


CREDITS
Completed at Aruliden</description>
		
	</item>
		
		
	<item>
		<title>NARS - HOUSE OF NARS </title>
				
		<link>https://ahyes.studio/NARS-HOUSE-OF-NARS</link>

		<pubDate>Thu, 03 Mar 2022 21:07:17 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/NARS-HOUSE-OF-NARS</guid>

		<description>
	NARS

&#60;img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/b8b0d40fe15ef7c6dc1787bc868f4f69e4a114c0c5d66b06c52b83f9f8b0884b/180604-NARS_Tmall_Entrance_Brand_StillLife_01_006_04.jpg" data-mid="135249394" border="0"  src="https://freight.cargo.site/w/1000/i/b8b0d40fe15ef7c6dc1787bc868f4f69e4a114c0c5d66b06c52b83f9f8b0884b/180604-NARS_Tmall_Entrance_Brand_StillLife_01_006_04.jpg" /&#62;


House of NARS is a digitial &#38;amp; social campaign, and it translated into experiential activation for the brand launch in Shanghai. 

We took the audience to mysterious and sensuous journey where they can immerses into the world of NARS. 


The campaign imagery is inspired by the idea of different rooms that the audience can discover under the name of House of NARS. 
The visual cues of architectual elements, the contrast of light and shadow, as well as juxtapose of diffrent textures create dramatic and memorable experience.


&#60;img width="2000" height="1892" width_o="2000" height_o="1892" data-src="https://freight.cargo.site/t/original/i/9c5cfac9d314084dcd09ca50d1e5a86a92b91e64a58fee507a45eeb062acd75d/180604-NARS_Tmall_HallOfMirrors_VMLP_Model_01_172_05.jpg" data-mid="135249395" border="0"  src="https://freight.cargo.site/w/1000/i/9c5cfac9d314084dcd09ca50d1e5a86a92b91e64a58fee507a45eeb062acd75d/180604-NARS_Tmall_HallOfMirrors_VMLP_Model_01_172_05.jpg" /&#62;


The campaign imagery is inspired by the idea of different rooms that the audience can discover under the name of House of NARS. 
The visual cues of architectual elements, the contrast of light and shadow, as well as juxtapose of diffrent textures create dramatic and memorable experience.


House of NARS activation is filled with secret rooms, undulating passageways, labyrinthine of gardens, 
and mirrored mazes that builds into a cohesive brand experience that is uniquely NARS.


&#60;img width="2000" height="1752" width_o="2000" height_o="1752" data-src="https://freight.cargo.site/t/original/i/8ba367029911bed3e4940cc18be6a27666de575bdfa8a03de112c9b0aeec8372/180604-NARS_Tmall_HallOfMirrors_VMLP_StillLife_03_027_05.jpg" data-mid="135249396" border="0"  src="https://freight.cargo.site/w/1000/i/8ba367029911bed3e4940cc18be6a27666de575bdfa8a03de112c9b0aeec8372/180604-NARS_Tmall_HallOfMirrors_VMLP_StillLife_03_027_05.jpg" /&#62;&#38;nbsp;


	&#60;img width="1377" height="1721" width_o="1377" height_o="1721" data-src="https://freight.cargo.site/t/original/i/12b21cb73fa4952d8937de173d7818d60a2bd4d1259894e12801f0eb93a9ca53/180604-NARS_Tmall_Entrance_Brand_StillLife_02_043_Focus_03.jpg" data-mid="135249402" border="0"  src="https://freight.cargo.site/w/1000/i/12b21cb73fa4952d8937de173d7818d60a2bd4d1259894e12801f0eb93a9ca53/180604-NARS_Tmall_Entrance_Brand_StillLife_02_043_Focus_03.jpg" /&#62;&#60;img width="1295" height="1619" width_o="1295" height_o="1619" data-src="https://freight.cargo.site/t/original/i/2c74f5d23975bda1af6ec68e4fe17fff0a75c196619ecc3da616982f3fdc7a45/180604-NARS_Tmall_PowderRoom_Blush_StillLife_01_067_03.jpg" data-mid="135249403" border="0"  src="https://freight.cargo.site/w/1000/i/2c74f5d23975bda1af6ec68e4fe17fff0a75c196619ecc3da616982f3fdc7a45/180604-NARS_Tmall_PowderRoom_Blush_StillLife_01_067_03.jpg" /&#62;
	&#60;img width="1463" height="1829" width_o="1463" height_o="1829" data-src="https://freight.cargo.site/t/original/i/e37215eac51ea683300cb05aa7a355870f090fb4633f8684fc9ec3694d4800e8/180604-NARS_Tmall_Entrance_Brand_StillLife_04_069_Focus_03.jpg" data-mid="135249401" border="0"  src="https://freight.cargo.site/w/1000/i/e37215eac51ea683300cb05aa7a355870f090fb4633f8684fc9ec3694d4800e8/180604-NARS_Tmall_Entrance_Brand_StillLife_04_069_Focus_03.jpg" /&#62;&#60;img width="1577" height="1972" width_o="1577" height_o="1972" data-src="https://freight.cargo.site/t/original/i/8cfecb3d3e01cdee0189fe4cbc730c87be576cfcd06cb8dc81d2c13f20532baa/180604-NARS_Tmall_PowderRoom_Blush_StillLife_03_096_03.jpg" data-mid="135249404" border="0"  src="https://freight.cargo.site/w/1000/i/8cfecb3d3e01cdee0189fe4cbc730c87be576cfcd06cb8dc81d2c13f20532baa/180604-NARS_Tmall_PowderRoom_Blush_StillLife_03_096_03.jpg" /&#62;


&#60;img width="2000" height="1454" width_o="2000" height_o="1454" data-src="https://freight.cargo.site/t/original/i/5433495112243821610e66e43d6ab4f3c1fcea9f82a12846a9231375321a56c4/180604-NARS_Tmall_PowderRoom_Blush_Model_02_091_03.jpg" data-mid="135249405" border="0"  src="https://freight.cargo.site/w/1000/i/5433495112243821610e66e43d6ab4f3c1fcea9f82a12846a9231375321a56c4/180604-NARS_Tmall_PowderRoom_Blush_Model_02_091_03.jpg" /&#62;
&#60;img width="1576" height="2000" width_o="1576" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6d51a8699ec218aa91e0601205e7673facccf5241e7e7b52bfca8517fe363d06/180604-NARS_Tmall_RadiantRoom_RCC_Model_01_111_03.jpg" data-mid="135249406" border="0"  src="https://freight.cargo.site/w/1000/i/6d51a8699ec218aa91e0601205e7673facccf5241e7e7b52bfca8517fe363d06/180604-NARS_Tmall_RadiantRoom_RCC_Model_01_111_03.jpg" /&#62;
&#60;img width="1575" height="2000" width_o="1575" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a856f5fc3639a27aebe74773b37f6cc9b9ccd76027313db9a6deb2c4afab7214/180604-NARS_Tmall_RadiantRoom_RCC_StillLife_01_040_03.jpg" data-mid="135249407" border="0"  src="https://freight.cargo.site/w/1000/i/a856f5fc3639a27aebe74773b37f6cc9b9ccd76027313db9a6deb2c4afab7214/180604-NARS_Tmall_RadiantRoom_RCC_StillLife_01_040_03.jpg" /&#62;


&#60;img width="6272" height="4480" width_o="6272" height_o="4480" data-src="https://freight.cargo.site/t/original/i/09ad627a53d068d2c50137b8cf1f0081fd9270dbd8bbcfb859a56c95c5106b05/0U6A9027.jpg" data-mid="135249410" border="0"  src="https://freight.cargo.site/w/1000/i/09ad627a53d068d2c50137b8cf1f0081fd9270dbd8bbcfb859a56c95c5106b05/0U6A9027.jpg" /&#62;

&#60;img width="6020" height="4301" width_o="6020" height_o="4301" data-src="https://freight.cargo.site/t/original/i/3b9046238b216dbf8bec0586bfaf62a8de8d7dc6a3bff96269e7620b06198a2c/0U6A9057.jpg" data-mid="135249409" border="0"  src="https://freight.cargo.site/w/1000/i/3b9046238b216dbf8bec0586bfaf62a8de8d7dc6a3bff96269e7620b06198a2c/0U6A9057.jpg" /&#62;

&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/9747309754843cc8f1808082734443a8b7214fac2786d75e7b23112946f17489/0U6A9053.JPG" data-mid="135249408" border="0"  src="https://freight.cargo.site/w/1000/i/9747309754843cc8f1808082734443a8b7214fac2786d75e7b23112946f17489/0U6A9053.JPG" /&#62;


_

CREDITS


Completed at Aruliden

</description>
		
	</item>
		
		
	<item>
		<title>BULGARI</title>
				
		<link>https://ahyes.studio/BULGARI</link>

		<pubDate>Thu, 03 Mar 2022 21:07:13 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/BULGARI</guid>

		<description>
	
BULGARI

&#60;img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/2acecdfcdcce00c80277e8bfc579518dbabd348bed1fd7cf1655cd27f7226a62/MyApertivo.gif" data-mid="135249359" border="0"  src="https://freight.cargo.site/w/600/i/2acecdfcdcce00c80277e8bfc579518dbabd348bed1fd7cf1655cd27f7226a62/MyApertivo.gif" /&#62;
My Day, My Time, My Watch.


Capturing the power of light, or “luce” in Italian, LVCEA pays tribute to the sundial, 
one of the oldest timekeeping instrument rooted in ancient Roman tradition. 
For the digital and social campaign, we played with the surreal and ethereal element of light throughout the arc of a day.


&#60;img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/b748b2d6e81e0b412e189f5b7fa0d776551e20d2b965c5b2e294335ee053a303/MyDreamHour.gif" data-mid="135249360" border="0"  src="https://freight.cargo.site/w/600/i/b748b2d6e81e0b412e189f5b7fa0d776551e20d2b965c5b2e294335ee053a303/MyDreamHour.gif" /&#62;
&#60;img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/bd8515eb6113fd98a1e2bac3bd40561c3a2c548c5ad25e08bd7c8892e92220b3/MyGoldenHour.gif" data-mid="135249361" border="0"  src="https://freight.cargo.site/w/600/i/bd8515eb6113fd98a1e2bac3bd40561c3a2c548c5ad25e08bd7c8892e92220b3/MyGoldenHour.gif" /&#62;

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_

CREDITS


Completed at Aruliden


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	<item>
		<title>GAP - MEET ME IN THE GAP</title>
				
		<link>https://ahyes.studio/GAP-MEET-ME-IN-THE-GAP</link>

		<pubDate>Mon, 11 Apr 2022 16:24:19 +0000</pubDate>

		<dc:creator>Ahyoung Moon</dc:creator>

		<guid isPermaLink="true">https://ahyes.studio/GAP-MEET-ME-IN-THE-GAP</guid>

		<description>
	GAP


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e8171490fa9fa73e3e4f8d5bbe7de309f1a929f0fdf5657d3bd86697ace93843/Gap_ForWeb_2022.jpg" data-mid="139343574" border="0"  src="https://freight.cargo.site/w/1000/i/e8171490fa9fa73e3e4f8d5bbe7de309f1a929f0fdf5657d3bd86697ace93843/Gap_ForWeb_2022.jpg" /&#62;
Auctioneers meet beatboxers. Jazz geniuses meet skate crews. Pop idol meets trap king.
 We collaborated with Gap on a global campaign that breathed new life and cultural relevancy into a beloved brand, showing what’s possible when we close the gaps that exist between us.

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/94c7ed8595a77596060a5f525ac600814d4f13ca869f770f914035c9a69d45c4/Gap_ForWeb_20222.jpg" data-mid="139343581" border="0"  src="https://freight.cargo.site/w/1000/i/94c7ed8595a77596060a5f525ac600814d4f13ca869f770f914035c9a69d45c4/Gap_ForWeb_20222.jpg" /&#62;

    
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/02e69c6ef2fe5e5d0be0cbdc9f44073a3214320cb94e98f70128b06eef6801f3/Gap_ForWeb_20224.jpg" data-mid="139344352" border="0"  src="https://freight.cargo.site/w/1000/i/02e69c6ef2fe5e5d0be0cbdc9f44073a3214320cb94e98f70128b06eef6801f3/Gap_ForWeb_20224.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/dfab862acfc7a63ff2167bf412f292ac94e08cff3ad81f78e501a0414a623e66/Gap_ForWeb_20228.jpg" data-mid="139344851" border="0"  src="https://freight.cargo.site/w/1000/i/dfab862acfc7a63ff2167bf412f292ac94e08cff3ad81f78e501a0414a623e66/Gap_ForWeb_20228.jpg" /&#62;


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8e9909f90d283bc829e726fa999417e38aa72b0ce9b1f1f5e5cdaae331c32960/Gap_ForWeb_20227.jpg" data-mid="139344749" border="0"  src="https://freight.cargo.site/w/1000/i/8e9909f90d283bc829e726fa999417e38aa72b0ce9b1f1f5e5cdaae331c32960/Gap_ForWeb_20227.jpg" /&#62;


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0304cb0965734c40be13e03819aaa9e87871843f507e71b1c1a57ae6a1758043/Gap_ForWeb_20225.jpg" data-mid="139344825" border="0"  src="https://freight.cargo.site/w/1000/i/0304cb0965734c40be13e03819aaa9e87871843f507e71b1c1a57ae6a1758043/Gap_ForWeb_20225.jpg" /&#62;

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/85463a6359bdf57b7eb18dd3b73d7065cec638696196553b635371b48cc00a80/Gap_ForWeb_202210.jpg" data-mid="139344859" border="0"  src="https://freight.cargo.site/w/1000/i/85463a6359bdf57b7eb18dd3b73d7065cec638696196553b635371b48cc00a80/Gap_ForWeb_202210.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/dae23136d7f43c3b48ef54f3258d03a460fa9e31466f3edef38b1cbc16043909/Gap_ForWeb_20229.jpg" data-mid="139344836" border="0"  src="https://freight.cargo.site/w/1000/i/dae23136d7f43c3b48ef54f3258d03a460fa9e31466f3edef38b1cbc16043909/Gap_ForWeb_20229.jpg" /&#62;


&#38;nbsp;

&#60;img width="5563" height="3708" width_o="5563" height_o="3708" data-src="https://freight.cargo.site/t/original/i/0bc84cb4f496208090a636760597d335b56432cb02891cb72e0aa33ea73508db/GAP-FALL17.jpg" data-mid="139339766" border="0"  src="https://freight.cargo.site/w/1000/i/0bc84cb4f496208090a636760597d335b56432cb02891cb72e0aa33ea73508db/GAP-FALL17.jpg" /&#62;
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&#60;img width="5516" height="3708" width_o="5516" height_o="3708" data-src="https://freight.cargo.site/t/original/i/cacad527bb126094b0534ad0b56c9b93db255972f23b15e5e3e08cfedd7243ef/GAP-FALL177.jpg" data-mid="139339769" border="0"  src="https://freight.cargo.site/w/1000/i/cacad527bb126094b0534ad0b56c9b93db255972f23b15e5e3e08cfedd7243ef/GAP-FALL177.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1b3a19b5abe116b114dd819107126176704dbea51786568385a68afca9e5a0e6/GAP_FALL-SOCIAL_LR.gif" data-mid="139339770" border="0"  src="https://freight.cargo.site/w/1000/i/1b3a19b5abe116b114dd819107126176704dbea51786568385a68afca9e5a0e6/GAP_FALL-SOCIAL_LR.gif" /&#62;

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/76e327f7cd5c53ffa3278c1a40987e9fee5dbde9f5c84e4d4dd4c57255b18392/Gap_ForWeb_20226.jpg" data-mid="139344927" border="0"  src="https://freight.cargo.site/w/1000/i/76e327f7cd5c53ffa3278c1a40987e9fee5dbde9f5c84e4d4dd4c57255b18392/Gap_ForWeb_20226.jpg" /&#62;


_

CREDITS

Completed at YARD NYC
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