THE PUBLIC THEATER
![](https://freight.cargo.site/t/original/i/4c0fd6094657b7b45ebd71f797dc702a1a52b9c3e96bab684d23fb82b2e9640f/Public_2012-13-copy.jpg)
The Public Theater is one of the premier cultural institutions in the nation, and a hub for performing arts.
It has one of the most iconic visual identity systems--created by Paula Scher in 1993.
We implemented typography driven seasonal identity system that allowed us to re-fresh the brand every year.
During 2012-2013 season, we played with the grid system with scale of type and imagery.
![](https://freight.cargo.site/t/original/i/af5c13269b9bc8daa4d4a938b2e27387ea800366bf40c89f09f81e800718d703/PT.jpg)
![](https://freight.cargo.site/t/original/i/b8349dfccad1375b9ba9a99723a52867c16e81644df573b3c1785e297fa16497/PT2.jpg)
![](https://freight.cargo.site/t/original/i/c91a2739b3a1e6781c380b6c959052cbd7b2e4243f0c97b189a8af70549a9bb3/PT4-copy.jpg)
![](https://freight.cargo.site/t/original/i/97f0062743b2d9fc3e51a7b6a58a1c7d82391bccd135e2ec8e84ca0ec7a0fb34/PT3.jpg)
![](https://freight.cargo.site/t/original/i/8aee177bfd4958f6109f3557fbd1bc0efd11963285c5196e5d20c42803ac1693/PB_For-Web.jpg)
_
CREDITS
Completed at Pentagram
CREDITS
Completed at Pentagram