NARS
House of NARS is a digitial & social campaign, and it translated into experiential activation for the brand launch in Shanghai.
We took the audience to mysterious and sensuous journey where they can immerses into the world of NARS.
The campaign imagery is inspired by the idea of different rooms that the audience can discover under the name of House of NARS.
The visual cues of architectual elements, the contrast of light and shadow, as well as juxtapose of diffrent textures create dramatic and memorable experience.
The campaign imagery is inspired by the idea of different rooms that the audience can discover under the name of House of NARS.
The visual cues of architectual elements, the contrast of light and shadow, as well as juxtapose of diffrent textures create dramatic and memorable experience.
House of NARS activation is filled with secret rooms, undulating passageways, labyrinthine of gardens,
and mirrored mazes that builds into a cohesive brand experience that is uniquely NARS.
CREDITS
Completed at Aruliden