JOHNSTON & MURPHY
Traditionally a men’s brand, we worked with Johnston & Murphy to launch their women’s line with campaign imagery for digital and social ads,
as well as direct mail catalog & owned channel initiative to acquire new female consumers with an updated product offer.
as well as direct mail catalog & owned channel initiative to acquire new female consumers with an updated product offer.
All creative aims to show wearing occasions and styling context,
with a focus on on-figure and still life imagery & messaging.
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CREDITS
Completed at YARD NYC