JOHNSTON & MURPHY
![](https://freight.cargo.site/t/original/i/6f04c47e3f820251ee524cf6143898111a74b5e907edd51c3e856d35f90d8e6e/JM_ForWeb.jpg)
Traditionally a men’s brand, we worked with Johnston & Murphy to launch their women’s line with campaign imagery for digital and social ads,
as well as direct mail catalog & owned channel initiative to acquire new female consumers with an updated product offer.
as well as direct mail catalog & owned channel initiative to acquire new female consumers with an updated product offer.
![](https://freight.cargo.site/t/original/i/1903f0f65511f67cde40cce441b9c89011269ee75dfd6b777593b705777f790d/JM_ForWeb2.jpg)
![](https://freight.cargo.site/t/original/i/be34a2c02483566d94d52bffaa193592a499663ce7b9f7098e8c64414ad1f437/JM_ForWeb3.jpg)
![](https://freight.cargo.site/t/original/i/556a1e61ecd5acdb32b578fc3e9f81e1ca4162b3806b739a76954831fb290130/JM_ForWeb4.jpg)
![](https://freight.cargo.site/t/original/i/441dc6890a535b4de5ffc6af3b5a56558f466114a47818c26e7669917b73b5e8/JM_ForWeb5.jpg)
![](https://freight.cargo.site/t/original/i/f656298668b2b761bba3299438624f8ec0410b59b7ff945e13209ad7c652e3b6/JM_ForWeb6.jpg)
![](https://freight.cargo.site/t/original/i/40ca07c94c349df4f92220363d08284226e3378ced1fe3ab34c78ab38ccfef08/JM_ForWeb7.jpg)
![](https://freight.cargo.site/t/original/i/f9d6571aab9ad923a0e8a697e768b8cd057af612cdc535f89da87a99fc32395e/JM_ForWeb8.jpg)
![](https://freight.cargo.site/t/original/i/959d7dc695a905f4fad1b652126b908b047dcdede7ed08c006dad03a32b35ac1/JM_ForWeb9.jpg)
![](https://freight.cargo.site/t/original/i/cdd00d2be509df36c903e476e36ba0c28abc646ee64eaa6c94d29124623c583b/JM_ForWeb10.jpg)
![](https://freight.cargo.site/t/original/i/1835bfec03c43220383d64ce8f463d240a945cbdae04c2aa6bd9cd775003ed6e/JM_ForWeb11.jpg)
All creative aims to show wearing occasions and styling context,
with a focus on on-figure and still life imagery & messaging.
![](https://freight.cargo.site/t/original/i/cf30848d1e07471ccd141904dc3eff6b611cf5bd8d4f537b266e5d0716425996/J-M-Catalog_Cover.jpg)
![](https://freight.cargo.site/t/original/i/cdd1490ea0d4d2d169afb55692639711640235d0b4c87a344e4dd9f2fbc6e2da/J-M-Catalog.jpg)
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CREDITS
Completed at YARD NYC