Bad Habit is a skincare brand that’s good to your skin, even when you’re not.
We worked with the FORMA team to create the strategy and design to demonstrate a conversational,
upfront, and accepting take on self-care, for a brand that embraces our bad habits.
![](https://freight.cargo.site/t/original/i/f8aace6cfef858078d260348d8edfbf362ea04f78cf40b631302d0b866a16a96/BadHabit_Web.jpg)
Typography driven branding and packaging deliver the principles of self-acceptance, forgiveness, and fun—next to a conversational tone that’s irreverent and colloquial.
Product names and romance copy were inspired by the way the brand’s target demographic talks and texts.
As a result of this approach, our creative direction was also messaging forward, with the use of a bold sans serif logotype, and strikethrough
formatting to support the brand’s core messages of forgiving, and erasing error.
![](https://freight.cargo.site/t/original/i/0e13fa537097ec6cb3896bf6a9864e2ca112e53fce29d546450efbb44122edc7/BadHabit_Web4.jpg)
![](https://freight.cargo.site/t/original/i/5dd66ae65cf234aea8454d8a85fa80aa5515334746463baa97363d4aaaf4a00e/BadHabit_Web2.jpg)
![](https://freight.cargo.site/t/original/i/2ebee6006f0b663ce856fc254dea950e6550a4d4ece750eabf32db01917bd60b/BadHabit_Web3.jpg)
_
CREDITS
Completed at Aruliden